How I Use Reddit to Grow My Audience and Find Clients

In Reddit, I’m an anthropologist. I get insights into people’s challenges and see common patterns.

Reddit has strong communities that will call you out for any marketing or self-promotion.

But Reddit is an incredible resource for understanding your audience, generating content ideas, and even finding clients.

First, identify the subreddits your audience hangs out in.

Then, respond thoughtfully to posts that align with your content area of expertise. In one subreddit with only 2K members, the post volume is so low that I probably answer 80% of all posts, which gives me high credibility.

Some of my responses, I copy and paste into blog posts or turn into YouTube videos. Once I see a question again, I can link to my blog post or YouTube video on the topic.

The key to not being spammy is to genuinely answer their question in the post and then link them to the content source for more details.

When I had less than 100 followers and email subscribers, I would spend about one hour on Reddit weekly. I spend more time on Reddit when I am low on content ideas.

In subreddits where I have credibility, I announce when I have a new blog post and ask for feedback or additional questions.

In subreddits where I am new, I don’t post my content directly as posts but spend more time answering questions.

I get lots of DMs with thank yous, more specific questions, or asking for advising services.

I ask everyone who DMs me if they want to be added to my email list. Almost all of them say yes.

I market nothing on Reddit, but I’m shocked by how many messages I get about my services.